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Your PR Department is Your New SEO Team
We all know that Public Relations traditionally centers around strong personal relationships with editors, the ability to astutely pitch time-sensitive and trendy story ideas and orchestrate newsworthy...
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Best Practices in Business Blogging Cheat Sheet
Download PDF When blogging for your business, you are not only representing yourself, you are representing the brand for which you blog. With that said and because it is critical to follow established...
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Online Reputation Management Cheat Sheet
Download PDF Online reputation management is the practice of monitoring the Internet reputation of a person, brand or business, with the goal of suppressing negative mentions entirely, or pushing them...
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Damage Control for Bad Press
Bad press comes in many forms as you know. Historically, it was communicated through traditional media: print, TV or radio, thus allowing you the opportunity to tell your side of the story before the...
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What’s All the ‘Buzz’ about PR Anyway?
The idea of public relations may evoke thoughts of the “mighty” press release, “spinning the story,” or chic parties. While we don’t like to use the term “spin,” those expressions are part of the...
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Are You a Good Corporate Citizen?
Does your company embrace community relations? Here’s why you should! Community relations goes hand-in-hand with being a good corporate citizen and while you’re building all of that good will in the...
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Practice Makes Perfect Public Relations
So your public relations strategy has gone well thus far and you have finally landed the interview with a member of the media. Congratulations. But it’s not all smooth sailing from here. Without a plan...
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Balancing PR, Blogs, and Industry News
Is your brand getting the attention it deserves? Do you have the right balance across the various distribution channels? You’ll find a superior marketing plan involves a strategic integration of...
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How to engage with social media detractors
Organizations and brands should maximize their own social media channels to engage with their patrons and customers. However, detractors intent on criticizing, attacking or being downright disruptive...
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Clear Social Media Commenting Policy
Brands caught deleting unfavorable comments from their social media properties have compounded their troubles. Attention is drawn to the negative comment, the brand appears to have no meaningful...
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Crisis Management with Activist Groups: How to Respond
One of the most challenging circumstances in Public Relations and Reputation Management is anti-brand activism. Coordinated activists use tactics such as protests, negative media coverage, and even...
View ArticleWhat does Crisis Communications really mean?
Crises are an inevitable cost of doing business, whether it’s a cruise ship fire, an outbreak of foodborne illness or some highly publicized litigation. However, when disaster strikes, many companies...
View ArticleInternal Communications is Never Internal
In companies large and small, internal communications can take a variety of forms, such as newsletters, email broadcasts, and postings to the company Intranet. Although the authors of these...
View ArticleIs a Blogger a Journalist?
The decline of print journalism is creating a host of new challenges for public relations pros. However, the dramatic drop in print reporting has been matched by an equally significant surge in new...
View ArticlePress releases with optimized anchor text: No longer optimal
Google’s war on links intended to manipulate site rankings has now spread to paid press release distribution. In the company’s updated guidelines, Google describes unnatural links as “ … links with...
View ArticleTwitter: A Picture’s Worth 140 Characters!
Twitter is looking a lot more like Facebook – beyond just a much-hyped IPO. Twitter has added photo and video previews to users’ timelines, both on the web and on mobile. Tweets that contain photos or...
View ArticleOnline Reputation Management at your Fingertips
You may know that your company’s online reputation is an important sales driver. However, you might not have considered how many dimensions are involved. Online, people are talking about the reputation...
View ArticleA Digital First Mindset for Earned Media
A recent Pew Research study on the State of The News Media confirmed what many marketers have already recognized: The number of people who get their news from TV, radio and newspaper continues to...
View ArticleStarmark Wins AAF Florida ‘Best of Show’ 2014 ADDY Award
On the heels of winning the “Best of Show” Flagler Awards two years in a row for Florida tourism advertising, Starmark was named “Best of Show” ADDY® Award winner for all categories of advertising by...
View ArticleIs a Blogger a Journalist?
The decline of print journalism is creating a host of new challenges for public relations pros. However, the dramatic drop in print reporting has been matched by an equally significant surge in new...
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